Home / Common Questions
Home / Common Questions
Selecting an online marketing agency can be a difficult process. Even with a list of recommended vendors, it is important to have a list of questions to ask each agency to obtain a more complete picture of what they bring to the table. We have compiled a listing of helpful questions regarding the capabilities of each agency and other important and pertinent questions.
Search Engine Optimization
1) How does content play into your SEO strategy?
2) How does you measure the success of your projects?
3) What work goes into on-page optimization?
4) What work goes into off-page optimization?
5) What will be your strategy for developing relevant links?
6) How much of an understanding do you have of the recent algorithm updates?
7) Would you have any references I may speak to?
8) How do you monitor the performance of the campaign?
Pay Per Click Management
1) What is your average size budget for your pay per click clients?
2) What pay per click engines do you manage?
3) How long have you been providing PPC management services?
4) Do you have any experience in working in my particular industry niche?
5) How do you monitor the success of a campaign over time?
6) Will I have a dedicated account representative to discuss my project?
7) Are members of your team Google Adwords certified? Any other certifications?
8) How often will I receive reports and information about my campaign?
Social Media Marketing
1) What social networks do you have experience with?
2) Which social networks have been most effective in your experience?
3) Will I have a dedicated account representative to discuss campaigns?
4) What types of tools does your team use to automate processes?
5) How do you create engagement between our visitors and our brand?
6) What type of strategy will you employ for our social media presence?
7) How often will I receive reports and information about our projects?
8) What sorts of tracking do you utilize?
Conversion Optimization
1) How much time will be spent on analyzing my website?
2) How much time will be spent on analyzing my advertising strategy?
3) Will you employ any strategies to understand our visitors? Our audience?
4) How will you test various pages and their influent on conversions?
5) How much time is required to properly test different variations of a page?
6) How much experience does your firm have in conversion optimization?
7) What types of tools do you use to measure engagement and conversions?
8) What kind of results do you guarantee for your work?
Reputation Management
1) How many years of experience do you have in reputation management?
2) What types of companies do you primarily do work for?
3) Do you have any experience within my niche?
4) How do you monitor web communications? What types of websites and search engines do you monitor?
5) What is your strategy for damage mitigation?
6) How quick do you generally respond to negative results?
7) What’s your strategy for the removal of negative results?
8) What’s your strategy for the removal of negative comments?
Local SEO
1) What types of local services do you target?
2) How do you measure the success of your projects?
3) Will I have a dedicated account representative to discuss campaigns?
4) Will I retain ownership of my local profiles?
5) What is your on-page optimization strategy?
6) What is your off-page optimization strategy?
Web Design
1) What type of overall service am I getting for my budget?
2) What is the overall time period for this project?
3) What types of clients have you worked with in the past?
4) Have you ever done web design work for companies within my niche?
5) How much time is spent in UX design?
6) Will I have a dedicated account representative to discuss the project?
7) Is all of the work being done in-house or will some or all of it be outsourced?
8) What information is needed from me to ensure a best fit design?
Web Development
1) Do you develop scalable websites?
2) Do you outsource any aspect of the work?
3) Do you develop with a framework in mind?
4) Will I have access to the source code of my website?
5) How much experience do you have on working with websites similar to mine?
6) How flexible are you to alterations to the website?
7) What are the precise terms of the contract?
8) How much work is put into QA?