Enterprise Affiliate Marketing Evaluation Criteria
At bestseos.com we evaluate and rank the best enterprise affiliate marketing companies. We provide our recommendations through the use of in-depth vendor analysis, reviews of work completed, and client evaluations. We understand the importance of finding the best enterprise affiliate marketing company with the ability to achieve consistent results in a constantly evolving industry. Our rankings are focused on identifying the companies that are committed to achieving long-term results for the advertisers and publishers.
Our analysis of enterprise affiliate marketing companies is based on the use of a set of evaluation criteria for the purpose of benchmarking and comparing the top performers. The set of evaluation criteria is comprised of five areas of evaluation found to be most essential to produce effective affiliate marketing campaigns. These five areas of evaluation include network, implementation, monitoring, optimization, and reporting.
The first aspect that we review is the network. Both the size and the quality of the network of advertisers are analyzed. Does the company have a large network of quality advertisers, or is the network full of advertisers who either are not very active or who use poor practices that ultimately hurt the reputation of your company?
We then evaluate the implementation of the program. How quickly did they start connecting with advertisers to start the affiliate program? How effective was their process of making sure that links are set up?
Monitoring is an important aspect of program management. This includes an analysis of how a company is reviewing tactics implemented by advertisers in order to ensure that good practices are being used.
The fourth aspect evaluated by us is the vendor’s reporting. How often are reports provided to clients informing them of the current status of the campaign? Do the reports include click rates and other analytics information?
Lastly we review the optimization processes of the vendor. Is the vendor looking for new ways to adjust the campaign to improve performance? How is the analytics information used to assess needed changes in the program?
We continue to evaluate and rank enterprise affiliate marketing companies to account for the latest developments and advancements of the leaders in affiliate marketing. The recommended agencies that have undergone our meticulous evaluation, in our opinion, are best fit to service affiliate marketing needs.
