I am an experienced creative professional who has grown several brands from concept to management, developed + implemented strategic plans for clients in a variety of industries, and directed local, regional, statewide & international projects – all with a hands-on, team-driven approach – on time, and all within budget.
I work relentlessly with a positive, ‘everything is possible’ attitude, leveraging both sides of the brain: I leverage the ebb and flow of data to help dictate strategy, and I love being creative, but not for the sake of being different.
For the past 15 years, I have worn several creative hats with companies such as Sony Pictures, Nestle, Westfield Corporation, Healthier Solutions, and Avant-Garde, Inc, and currently the VP of Marketing for GanoLife International.
My background started in cause marketing with State of California, Los Angeles County, and national non-profit organizations. I have played an integral role in spearheading the smoke-free beach movement in So. California; educated women 40+ over about the importance of early breast cancer detection; promoted social equality; developed environmental campaigns; and started movements to help people in need.
Since then, I’ve ‘padded’ the ole’ resume by having launched new companies, developed grant-winning programs at a municipal level, started non-profits, and implemented award-winning regional, statewide, and international campaigns. I have played an integral role in developing and maintaining full identity systems, advertising campaigns, product launches, community outreach and educational programs, new business introductions, and public policy.
This is a snap shot of where I am in my life. I like to think of myself as a kind, trustworthy human being with plenty of passion. I am a self-proclaimed workaholic and a dedicated family man.
