the question of why greatness? is almost a nonsense question. If you're engaged in work that you love and care about, for whatever reason, then the question needs no answer. The question is not why, but how.
Indeed, the real question is not, "Why greatness?" but "What work makes you feel compelled to try to create greatness?" If you have to ask the question, "Why should we try to make it great? Isn't success enough?" then you're probably engaged in the wrong line of work.
...Get involved in something that you care so much about that you want to make it the greatest it can possibly be, not because of what you will get, but just because it can be done.
