Dianne Wilkins is the CEO of Critical Mass, a digital marketing agency that creates extraordinary experiences on behalf of some of the world’s most admired brands. In her 13 years with Critical Mass, Di has served as managing director, coach, entrepreneur, and leader for teams and clients. She got her start with Critical Mass in Stockholm leading Saab on a global basis. After two years, she relocated to Calgary where she took on varied roles before being promoted to CEO on January 1, 2006. She’s had active involvement in clients as diverse as Citi, P&G, Mercedes and Las Vegas Convention and Visitors Authority. Her roots in client service helped to sharpen her strategic leadership skills and have been the hallmark of our focus on flexibly serving the needs of clients on mutually rewarding terms.
