Currently the Director of Marketing/E-Commerce for ACEC, I remain a profoundly passionate direct marketing strategist and copywriter . I founded the marketing consultancy, MGP Direct, Inc. in 1987 ... founded AdoptShoppe.com, online gift store in 1999 ... and launched AdoptShoppe Press, an adoption/alternative family baby book publishing company in 2003.
I've performed Technical Editor duties for "Copywriting for Dummies", "Google Blogger for Dummies", "Blogging All-in-One for Dummies", and "The Complete Idiot's Guide to WordPress."
I blog at CopywritingMaven.com (in the middle of a much needed overhaul), wrote the popular landing page makeover series at Copyblogger.com, and teach copywriting for MarketingProfs, Online Marketing Institute, and the American Writers and Artists Institute.
Specialties: B2B and B2C marketing strategy, copywriting and design, SEO/SEM, web development and coordination, and social media consulting. Deep expertise in medical/health science, social service, information publishing, high-tech, web application, and small business start-ups.
