Mike is the founder of Optimize and has been working exclusively in Search Marketing since 1999. He has been the senior Search Strategist on numerous SEO and PPC campaigns for clients that include COLT Telecom, Kodak, Royal Mail, Toshiba, Yell.com, YHA and many more small and medium-sized businesses.
Prior to Optimize Mike worked for several years in the Computer Aided Design (CAD) industry. Most recently he was with Definitive Applications, Europe’s leading VAR for Parametric Technology, where he was Customer Relations Manager and later, Marketing & Business Development Manager. Earlier roles in the CAD industry included European Marketing Manager at Virtual Reality Solutions, European Marketing Manager at FastCAD Europe and UK Marketing Support and Customer Relations Manager for SDRC.
Mike qualified from Cardiff University with an Honours Degree in Civil and Structural Engineering, and later acquired an MSc Masters in Structural Engineering at West Virginia University, USA and an MBA from the Open University.
