Encourage search engine friendly websites that are cross-browser and cross-platform compatible. Also encourage search engine friendly URLs.
Encourage website design that is accessible to the general public, including the visually impaired. That includes careful color choices for the color blind and text that can be resized in the browser.
Encourage fast-loading websites that use Flash and other plug-ins only as needed. We prefer CSS, JavaScript and other more commonly supported technologies that do not require the visitor to install software.
Encourage customized websites that are unique and not a common template, so the advertised business can project its own unique image and be remembered rather than lost in the crowd.
Give honest opinions to customers, identify and satisfy customer needs, and provide good customer service.
