Enterprise Media Buying Evaluation Criteria
At bestseos.com we evaluate and rank the best enterprise media buying agencies. We provide our recommendations through the use of in-depth vendor analysis, reviews of work completed, and client evaluations. We understand the importance of finding the best media acquisition company with the ability to achieve effective advertising opportunities. Our rankings are focused on identifying the companies that are committed to achieving long-term results for their clients.
Our analysis of enterprise media acquisition companies is based on the use of a set of evaluation criteria for the purpose of benchmarking and comparing the top performers. The set of evaluation criteria is comprised of five areas of evaluation found to be most essential to produce effective advertising campaigns. These five areas of evaluation include channel targeting, creation of effective ads, segmentation, CPA minimization, and reporting.
The first is channel targeting. We look into the process employed by the vendor for identifying potential channels and determining which channels to engage in negotiations with. How does the vendor determine which channels would be most effective for their client?
The second is creation of effective ads. We evaluate the vendor’s ability to craft effective advertisements tailored based on the requirements of each individual channels. Does the vendor create advertisements which appeal to different audiences?
The third is segmentation. We evaluate the vendor’s ability to select channels based on audiences. Does the vendor engage in audience segmentation to deliver a more relevant message to each particular audience?
The fourth is CPA minimization. We evaluate the vendor’s ability to focus on activities which reduce the overall cost per acquisition for their client. What strategies does the vendor employ to reduce the costs associated with achieving a single acquisition in each channel?
The final area of evaluation is reporting. Does the vendor provide their client with an accurate depiction of each channel being targeted? Do they provide information about the relative performance of each channel where advertising has been acquired?
We continue to evaluate and rank enterprise media acquisition companies to account for the latest developments and advancements of the leaders in online marketing. The recommended agencies that have undergone our meticulous evaluation, in our opinion, are best fit to service enterprise media acquisition needs.
