Enterprise Performance Display Evaluation Criteria
At bestseos.com we evaluate and rank the best enterprise performance display advertising services. We provide our recommendations through the use of in-depth vendor analysis, reviews of work completed, and client evaluations. We understand the importance of finding the best performance display services with the ability to craft top performing display advertising campaigns. Our rankings are focused on identifying the companies which produce a superior quality service for their clients.
Our analysis of enterprise performance display companies is based on the use of a set of evaluation criteria for the purpose of benchmarking and comparing the top performers. The set of evaluation criteria is comprised of five areas of evaluation found to be most essential to produce effective display advertising campaigns. These five areas of evaluation include ad creation, targeting, reporting, CPA minimization, and automation.
The first is ad creation. We look at the creative strategy and process used to create engaging display advertisements which provide users with a purpose. Do they create visually appealing advertisements for use in the campaign?
The second is targeting. How specific are ads and campaigns able to target segments of users or audiences? What control does the agency have over the precision of the targeting? How accurate is the targeting to actually reaching the chosen audience?
The third is reporting. What information is being provided within the reports provided to advertisers? Do these reports provide insightful information about their campaign? Does the vendor provide suggestions of improvements or of where to go next?
The vendor’s minimization of the cost per acquisition is another vital aspect evaluated by us. Are the ads pointed to landing pages that are going to help convert off of what is being advertised? Do the ads effectively target the person searching for the product or service?
The final component evaluated is automation. Does the vendor have proprietary tools that automate the continuous bidding process and other aspects of the campaign? If not, what tools are being utilized, if any, to reduce the amount of work required?
We continue to evaluate and rank enterprise performance display advertising companies to account for the latest developments and achievements of leaders in display advertising. The recommended agencies that have undergone our meticulous evaluation, in our opinion, are best fit to service enterprise display advertising needs.
