Enterprise Web Analytics Evaluation Criteria
At bestseos.com we evaluate and rank the best enterprise web analytics software. We provide our recommendations through the use of in-depth vendor analysis, reviews of work completed, and client evaluations. We understand the importance of finding the best web analytics solution with the ability to provide a clear and concise view of the visitors reaching a website. Our rankings are focused on identifying the solutions which produce a superior solution for their clients.
Our analysis of enterprise web analytics solutions is based on the use of a set of evaluation criteria for the purpose of benchmarking and comparing the top performers. The set of evaluation criteria is comprised of five areas of evaluation found to be most essential to produce effective web analytics solutions. These five areas of evaluation include implementation, user interface, timeliness, accuracy, and customization.
The implementation of the web analytics software is the first key aspect reviewed. Does any software installation have to be done on the actual host server, or is it a matter of inserting some code into the web pages of the site? Are there any verification processes to ensure site ownership?
The next key area is the user interface. Is the software easy to use and understand? Does the company provide any training to provide clients with tips for more effective use of the software?
The timeliness of the information is another factor that is also reviewed. Does the software provide real-time results or is there a delay in the information?
Another factor is the accuracy of the information. Does the software filter out robot visits to the site? What kind of user information is obtained? How reliable is the information being provided?
Lastly, we review how effectively the software allows for customization. An assessment may indicate whether the software is capable of tracking specific campaign information or if it allows to create tracking URL’s.
We continue to evaluate and rank enterprise web analytics software to account for the latest developments and achievements from leaders in the industry. The recommended solutions that have undergone our meticulous evaluation, in our opinion, are best fit to service enterprise web analytics solutions.
