Paul is the President of Varick Media Management, or VMM, a media management, buying, and optimization trade desk focused on targeting and delivering audiences. VMM delivers on the promise of “anywhere media,” offering media solutions across the entire digital ecosystem including display, mobile, video, search, radio, television, social, and location-based channels.
He also leads the development of VMM’s proprietary data management platform, The Lens, which is used to facilitate cross-channel media execution and deliver robust insights reporting. Nearly all of VMM’s media is sourced via real-time media exchanges which act much like auction marketplaces. This allows for massive scale, highly efficient pricing, and precise audience targeting capabilities, all of which allow VMM to drive outstanding outcomes and ROI.
A seasoned digital advertising veteran, Paul has a specific interest in building businesses. Prior to joining Varick Media Management, he served as Chief Revenue Officer of LucidMedia, where he was responsible for taking the company’s DSP platform to market. LucidMedia experienced tremendous growth and helped solidify Paul’s understanding and appreciation of ad-tech and big data.
Before working at LucidMedia, he headed up D&B Digital for four years, overseeing the Hoovers and Allbusiness units. Prior to joining D&B, Paul led East Coast Sales for Winstar Interactive, a site-specific rep firm. He now resides in New Jersey with his wife and two children.
